Meena McDonald

Marketing Director
Brief info

A true marketing professional, Meena has over 20 years of marketing experience working with many blue chip clients, SMEs and Central Government departments.

A true marketing professional, Meena has over 20 years of marketing experience working with many blue chip clients, SMEs and Central Government departments.

After completing her Postgraduate Diploma in Marketing Management, Meena started her working life in the publishing industry with BBC Frontline. She set up promotions and campaigns for magazines ranging from What Car, BBC Good Food and Management Today to Smash Hits and Practical Gardening. Campaigns comprised newstrade promotions with High Street retailers such as WH Smiths, trying to obtain prime positions in their stores.

Moving from the publishing world into the professional photographic world, Meena then went to work for Fuji Photo Film. She ran high profile marketing campaigns to persuade professional photographers to buy Fuji film. This took many guises, including running the European Press Awards, judging and hosting the UK Student Awards, producing newsletters and press releases and organising international, national and regional events. Fuji went from being the new kid on the block to the leading film supplier to the professional photographic market.

Back into the publishing world and working on some specialist motorbike and car magazines, with some very enthusiastic bikers! Marketing to high street stores as well as establishing some highly successful subscription campaigns encouraging people to sign up to have their favourite magazine delivered through their door each month.

By this time Meena had decided work was getting a bit tedious and it would be far more fun to travel around the world. So, off she went with her rucksack full of film (Fuji of course) and a few other basics to South-East Asia, Australia and New Zealand. Lots of fun was had doing tandem sky dives, white water rafting, paragliding, heli-hiking on the glaciers and of course partying on the beach. A year on, Meena returns, penniless, back home looking for work.

So, how about an Advertising Agency for a change? McCann Erickson was certainly a challenge after a year of travelling. Delivering successful pan-European campaigns for Lucent Technologies with budgets over £1.5 million to creating national through-the-line campaigns for local telecoms provider, Norweb Telecom, to developing a new brand for Toby Pubs and Restaurants through newspaper advertising, radio campaigns and direct mail campaigns, certainly made Meena want to go back to the beach parties!

Last stop before setting up Zebra Colour and a long stop too. Glasgows head-hunted Meena to project manage their most profitable project, a very complex European Union R&D funding project on behalf of the (then) DTI. This involved everything from organising focus groups to developing a new brand, running a telephone helpline, developing networking events, managing a sophisticated website integrated with a complex customer database and managing a consortium. Meena had to ensure the project was delivered on time and within budget. One of the biggest challenges was sitting in a room with 15 civil servants for 4-hour project meetings every month – and Meena managed the project eight whole years!

Sourcing and writing tenders was also one of Meena’s jobs at Glasgows and whilst there Meena was instrumental in successfully getting Glasgows onto the preferred suppliers rosters for between 3 and 5 years for LOCOG (the London Committee for the Olympic Games), the Home Office, the Department of Health, the Central Office of Information, the Health and Safety Executive, the Northwest Development Agency, the NHS Institute for Innovation and Improvement, the Homes and Communities Agency and Northwest Business Link to name but a few.

Other highlights included managing the Zuckerman Lecture – a very successful event featuring Al Gore as the main speaker, hosted by the UK Chief Scientific Adviser and the UK Science Minister. Meena even received personal thanks from Al Gore! She managed a 3 day EU Presidency event attended by 300 senior Scientific Officials and Ministers from the 25 member states and 3 EFTA countries, which resulted in personal thanks received from Lord Sainsbury. Running a 3 day residential G8 Science Ministers Meeting at a luxurious country house was quite good fun actually. Most of these tasks involved working with Ministers and celebrities including Patricia Hewitt, Alan Johnson, Tessa Jowell, Charles Clarke, Mo Mowlam, Douglas Alexander, Al Gore, Jeremy Vine and Martin Lewis – some of them are really very nice!

Then……Zebra Colour at last!