PUBLIC RELATIONS
We work hard to ensure your message reaches the right people and creates greater visibility of your company and your key messages.
To do it properly, PR can be pretty time consuming. Zebra Colour are experienced practitioners and can make sure even the most boring jobs can be turned into interesting stories, whether it be a new piece of kit you have purchased, you’ve expanded your office or recruited new staff. We also like to write about the more fun things like “Huge profits made’, “Awards won”, etc. Just throw it at us and we’ll produce something you’ll be proud to have published.
Now….who do you send it to? We have a huge amount of contacts in a variety of industry sectors, but more importantly we have excellent relationships with many journalists and editors and are regularly contacted by them on behalf of our clients to ask for our views on a story they are running – a fantastic opportunity for some free PR and you’ll be portrayed as an expert in your sector!
All trade magazines run features; we trawl through their features lists and identify stories that we believe we can contribute to, contact the editors to clarify exactly what they’re looking for and produce a relevant article. It’s great to raise your profile and increases your credibility in your market sector by being featured in some of the larger reviews and features publications run.
Oh, and of course, we collate all the published articles, whether they be online or in printed press, tweet them, include them on your website and use them in any marketing material produced.