Paul Turner is an independent exhibition and signage consultant and launched his company, Paul Turner Displays, in the summer of 2011. Though Paul has worked in the exhibition, display and signage market for over 25 years and knows just about everything there is to know in this sector, the company was new and needed promotional support to build its profile.

Objectives:
Paul wanted to build the profile and reputation of his new company. Paul was also keen to dis-associate himself from the back street garage roll-up banner providers who provide cheap and cheerful (though probably a lot more of the cheap than the cheerful) stands. Having worked with Zebra Colour in the past Paul had no hesitation in approaching us to see how we could help build his new company’s brand presence.

Solution:
Paul has built his reputation in the industry through his professionalism and expert knowledge, and this is what we needed to focus on. He has also worked with the majority of exhibition stand manufacturers throughout the UK, so has developed strategic partnerships we were keen to exploit.
Though customers were very conscious of cost, and Paul needed to provide good value for money solutions, what made them come back for more, and better still recommend Paul to colleagues, associates and friends was his outstanding level of service, honesty and experience. What better way to demonstrate this than to speak to several of the companies Paul has delivered exhibition and signage solutions for, and build a range of “case studies” for him. Through these case studies Paul can demonstrate exactly what he delivers – see www.paulturnerdisplays.co.uk for more details.

Achievements:
Not only do we work with Paul on case studies, we do all his PR (which has achieved thousands of pounds of coverage), liaise with the trade press on relevant features, produce regular newsletters to keep in touch with all his contacts. We wrote the content for his website and continue to manage the content on a day to day basis ensuring it is always up to date. No out of date news items for the Paul Tuner Displays site, thank you very much.

Two years on, Paul has built a thriving new business which is going from strength to strength.